The C-suite’s guide to authorisation rates

This Insights series explores how merchants can unlock hidden revenue by optimising payment authorisation rates – covering strategies from smart routing and credential management to global localisation and executive-level performance insights.

Authorisation rates aren’t just an operations metric. For enterprise leaders, they are a critical driver of revenue efficiency, customer experience and profitability.

Yet many CFOs and COOs overlook this key performance indicator. It doesn’t show up in financial statements, and it's often buried within payment ops dashboards. But when you unpack its impact, the numbers tell a compelling story.

Every 1% counts

Let’s do the math.

For a business processing $1 billion in annual transactions, a 1% increase in authorisation rate equals $10 million in recovered revenue.

This lift comes without acquiring new customers, increasing marketing spend or changing pricing. It’s pure efficiency gain.

"Payment success isn’t just a technical metric. It’s a revenue protection strategy."

Now apply that over time, across regions and with compounding benefits from subscription renewals or LTV. Suddenly, payments become a key growth lever.

Payment success isn’t just a technical metric. It’s a revenue protection strategy.

What authorisation rate success looks like

Top-performing merchants treat authorisation rates like they do margin or customer acquisitions costs. They track it relentlessly. They invest in improving it. And they align cross-functional teams to own it.

Benchmarks that matter:

• 85-90%: Average global card authorisation rate
• 91-96%: Typical for optimised merchants
• 97%+: Best-in-class Worldpay clients in select verticals

Even within the same industry, there can be wide variation. That means opportunity.

Four questions for the C-suite

1. What’s our current authorisation rate by region, issuer and payment method?
2. What’s the revenue impact of a 1% gain across our transaction volume?
3. Are we using smart retries, dynamic routing and credential updates?
4. Do our fraud and risk settings suppress valid transactions?

If you don’t have clear answers, there may be value leakage happening right now.

The Worldpay advantage: Tools built for performance

Worldpay offers a suite of enterprise-grade capabilities designed to lift and sustain higher authorisation rates, while also managing fraud, cost and compliance.

Our optimisation levers:

• Smart routing: Real-time pathing to the most successful and cost-efficient networks
• AI-powered retry logic: Resubmits failed payments at issuer-friendly intervals
• Account updater + tokenisation: Prevents failures due to outdated credentials
• Issuer advocacy: Aligns retry strategies and merchant profiles with global issuers
• Analytics dashboard: Real-time visibility for finance and ops teams

Real-world results

• 9.3% average lift from retry and credential tools
• 30% reduction in payment routing fees
• 1.3% lift from tokenisation enhancements
• 2/3 of chargebacks preventable with proactive insights

One merchant, The Cake Solution, a British cake franchise, saw a 3 to 4% increase in authorisation success, significant reductions in fraud and chargebacks, and 30% faster in-store transaction times after switching to Worldpay. Their simplified multi-site setup and scalable infrastructure positioned them for rapid growth across 2025 and beyond.

These are not marginal improvements. They directly protect top-line revenue and bottom-line efficiency.

How to embed optimisation into enterprise KPIs

Smart organisations embed authorisation performance into their operating rhythm:

• Add auth rate to board-level performance reviews
• Align payment KPIs with finance, customer success and risk teams
• Run quarterly diagnostics to uncover decline trends
• Measure cost per transaction by approval path

Worldpay’s client services team helps you turn these data points into boardroom insights – and meaningful action.

Payments as a profit lever

In uncertain markets, every percentage point matters. By treating payment performance as a strategic initiative, not just a back-end process, CFOs and COOs can:

• Protect high-margin revenue
• Improve customer lifetime value
• Reduce support and dispute costs
• Strengthen financial forecasting accuracy

"In uncertain markets, every percentage point matters."

Your next best action

If your team isn’t already optimising for authorisation rate uplift, start now. It’s one of the fastest ways to unlock new value from your existing customer base.

Worldpay delivers the tools, intelligence and services to help enterprise leaders take control of payment performance – and turn it into a competitive advantage.

Previously in this series:

Part 4: Optimisation goes beyond approvals

Improving authorization rates is just the beginning. True payment performance comes from optimising every step of the transaction journey.